A Fistful of Pisses Me Off!

More Media Please?

LEELA

Didn't you have ads in the 20th century?

FRY

Well, sure, but not in our dreams. Only on TV and radio. And
in magazines and movies and at ball games and on buses and
milk cartons and t-shirts and written in the sky. But not in
dreams. No siree!

--Futurama: A Fishful of Dreams

I found this editorial on the tech side and thought it might be worth noting. It has the realistic ring of today's market with Google perched on the hills of Mount Parnassus and blowing all other search engine hopefuls out of the playing field. But ever the cynic, I wonder if it is good news for the people.

Is it an American super size me philosophy that drives the market? Is more always better? I wonder about that. As recent studies have demonstrated, not only are Google patrons getting less quality information, they are not learning how to search and distinguish the good from the bad and the ugly.

I Google myself, but come from a time when papers were written with outlines and index cards, and it was "Shh!" in the library. I know that time has come and passed out of memory, but I think it is librarians that will save their bacon.

In the editorial the notion is to focus on making Yahoo what it once was:

So how does Yahoo move forward? It needs to rebrand itself an Internet media company, quit chasing Google on Web search, and get damn good at selling brand advertising to Madison Avenue once again. And it has to get it done before Google figures out how to turn the creative ad process over to robots. Does technology play a role in that future? Of course. But the emphasis should be on technology that makes ad sales possible, not ad sales that make the technology possible.

The idea of more corporate sponsorship of the Internet and its searching options sends a chill up my spine. That means the options go where the money is. That is not a democratic conception. It is capitalist mojo of a generation who seem to not understand the marketing of almost every aspect of their lives. But the emphasis should be on technology that makes ad sales possible, not ad sales that make the technology possible. This is a very vague and odd statement. It may suggest an agreement where add revenues profit the interest of a company, but I doubt it comes away so favorably for the average person on line. Case in point, the popularity of You Tube for a long time was that it was a space that was unfettered by commercial bull shit. Now almost two years after Googles purchase of it there are ads everywhere. It has taken away that little corner of ours and turned it over to the snake oil salesmen and hawkers of Madison Avenue. We don't need more ads. We need less!

This isn't going to help anyone other than stock holders of Yahoo. It only makes Googles cold icy grip on Virtual searchers tighter. I was relieved that Microsoft resisted the royal commands of Mr. Gates and have held out for their own. I don't think its too late to ever change things. Much good can come from mistakes if one chooses to pause and learn from them. As a librarian I would be depressed to think my collection is restricted to one or two books. The options for powerful and competitive search engines should be no different. I want there to be a crowded market. I want patrons to have options, so they can choose, and choose wisely.

Any thoughts?

http://www.news.com/8301-10784_3-9936734-7.html?tag=nefd.lede